Food24.com Finds a New Home and a Fresh Identity at News24
After 22 Years of Culinary Inspiration, Food24 Embarks on a New Journey
Food24.com, the culinary platform that has graced South African kitchens for over two decades, has found a new home at News24. This merger marks a significant evolution in the food platform’s journey, as it joins News24’s family of lifestyle brands, including wine, travel, and wellness, under the banner of News24 Food.
A New Era of Food and Media Synergy
News24 Food combines the culinary legacy of Food24.com with the extensive reach and journalistic excellence of News24. Adriaan Basson, editor-in-chief of News24, expressed his enthusiasm for this collaboration, stating, “We are thrilled to welcome News24 Food to our table, a brand that will continue to foster the passion for home cooking while providing the expert insights and industry exclusives that News24 is renowned for.”
A Seamless Transition for Foodies
Visitors to the former Food24.com website will be seamlessly redirected to the new News24 Food landing page, where they can relish both cherished content and exciting new offerings. Kelly Anderson, editor of News24 Food, highlighted, “In addition to our beloved legacy content and culinary inspiration, News24 Food readers can indulge in exclusive local recipes, reviews of the hottest restaurants, fascinating features on industry insiders, trusted product evaluations, and innovative kitchen techniques to elevate their culinary skills.”
Exclusive Culinary Experiences
News24 Food expands its culinary offerings with exclusive content curated for subscribers. Anderson explained, “We are delighted to offer a substantial portion of News24 Food’s content exclusively to our subscribers. By combining our exceptional food content with News24’s vast online audience, we aim to solidify our position as South Africa’s trusted source for culinary enthusiasts.”
Basson emphasized the importance of trust in media, stating, “Trust is paramount for any successful media brand. At News24, we have successfully converted over 110,000 loyal readers into paid subscribers. This is a testament to the caliber of content we deliver, and we believe that the addition of News24 Food to our portfolio will further enhance our reputation as a trusted source for culinary connoisseurs.”
A Culinary Destination for All
News24 Food serves as a comprehensive culinary destination, catering to a wide range of food enthusiasts, from home cooks to culinary professionals. Anderson expressed her excitement, saying, “We invite all food lovers to explore the flavors and experiences that await them at News24 Food. Join our community, connect with fellow foodies, and discover the latest culinary trends and innovations.”
Discover the Delights of News24 Food
Embark on a culinary adventure at News24 Food, where you can:
- Uncover inspiring recipes from South African chefs
- Learn from wine pairings recommended by News24’s wine editor
- Explore reviews of new restaurants across the country
- Read exclusive features on industry experts
- Elevate your cooking with practical kitchen tips
- Connect with a vibrant community of food enthusiasts
Visit News24 Food today and immerse yourself in a world of culinary delights. From classic favorites to innovative creations, News24 Food has something to satisfy every palate.
