NBC keeping same approach with Premier League coverage after record viewership last season

NBC’s Coverage of the Premier League: A Winning Formula

NBC’s coverage of the Premier League has been a resounding success, with last season marking the most-watched campaign in the United States. Despite the competition, NBC has no plans to make significant changes to its coverage strategy.

Coordinating producer Pierre Moossa emphasizes the importance of building upon the foundation of success. He notes that many new fans have been drawn to the Premier League, and the focus should be on introducing them to the sport and showcasing itsの魅力.

Proven Success

Last season, NBC’s coverage averaged 546,000 viewers per TV match window, a 4% increase over the previous season. The record-breaking viewership demonstrates the growing popularity of the Premier League in the United States.

The interest in the Premier League is expected to continue to grow, fueled by the upcoming Paris Olympics and the increasing availability of streaming services like Peacock. This could lead to another year of record viewership for NBC.

Unmatched Studio Team

NBC’s studio team, featuring Rebecca Lowe, Robbie Earle, Robbie Mustoe, and Tim Howard, will once again provide expert analysis and insights from England. The team will be on site for the season-opening match between Manchester United and Fulham, as well as key matches throughout the weekend.

For the first time, NBC has added Gary Neville as a special contributor. The former Manchester United great will offer his unique perspective on the league.

Synergy with Sky Sports

NBC’s relationship with Sky Sports, both owned by Comcast, provides viewers with the best of both worlds. NBC airs every Premier League match live, while Sky Sports offers in-depth coverage and access to top pundits.

This synergy allows NBC viewers to experience the Premier League from multiple angles, enhancing their understanding and enjoyment of the sport.

Expansion of Coverage

The English Football League’s recent deal with CBS provides even more coverage of English soccer in the United States. The Championship and League One divisions will receive their most extensive coverage ever, including matches from teams like Wrexham, co-owned by celebrities Ryan Reynolds and Rob McElhenney.

This expanded coverage could introduce even more fans to the Premier League, as teams from the lower divisions often strive for promotion to the top flight.

Conclusion

NBC’s approach to Premier League coverage has proven to be a winning formula. With a talented studio team, a strong partnership with Sky Sports, and the expansion of coverage to lower divisions, NBC is well-positioned to continue its success and bring the excitement of the Premier League to American audiences for many years to come.