Mika: With $15 trillion in spending power and decades of wisdom, women over 50 are THE incredible untapped resource

Forbes “50 Over 50”: Celebrating Women Reshaping Life and Work

In 2021, Forbes and Know Your Value debuted the inaugural “50 Over 50” list, spotlighting trailblazing women over fifty. Since its inception, the list has evolved into a global movement, shattering stereotypes and empowering the next generation of female leaders.

Women Leading the Way

This year’s list recognizes groundbreakers in various fields, including biotech, education, retail, architecture, and entertainment. We celebrate icons like actress Brooke Shields, filmmaker Ava DuVernay, and Vogue editor-in-chief Anna Wintour. Our oldest honoree, 102-year-old activist Deborah Szekely, demonstrates that impact can be made at any age.

Hollywood starlet June Squibb, 94, is an inspiration with her career that soared after the age of 80. In her latest film, she performs her own stunts, reminding us that age is not a limitation.

Economic and Cultural Impact

Women over 50 are making significant economic and cultural strides. Female CEOs outperform their male counterparts, and women over fifty account for 27% of consumer spending, making them the wealthiest and most active generation in history.

The media is taking notice, with publications like Sports Illustrated featuring older women on their covers. Businesses are also targeting this demographic, recognizing their purchasing power and influence.

Inspiration for Young Women

The “50 Over 50” list serves as a beacon of hope for younger women, proving that opportunities and time extend beyond societal expectations. It encourages them to embrace setbacks, pursue their passions, and know that their best years are yet to come.

The Future of Ageism

This movement challenges the notion of ageism. Women over fifty are not fading away; they are leading the way. They are smashing the ticking clock that has historically held them back.

We anticipate the day when one of our honorees becomes the president of the United States. Until then, we gather to celebrate their achievements and create a future where women of all ages are empowered and celebrated.