Boni’s Reflections on Success and Failure at TV Globo

In a recent interview, former TV Globo executive José Bonifácio de Oliveira Sobrinho, known as Boni, shared his insights on a project that fell short of expectations during his tenure at the Brazilian television network.

“Espelho Mágico”: A Lesson Learned

Boni acknowledged the failure of the 1977 telenovela “Espelho Mágico,” admitting his responsibility for approving the project.

He emphasized the importance of learning from failures, stating, “The experience of failing is fundamental because success can only be achieved through failure.” Boni further explained that the key lies in the balance of errors and successes, with a higher proportion of successes contributing to growth.

Journalism: A Triumphant Investment

In contrast to “Espelho Mágico,” Boni highlighted the significant impact of his investment in journalism, citing the creation of iconic programs such as “Fantástico” and “Globo Repórter.” He attributed the success of these shows to their commitment to providing high-quality news and information.

Boni emphasized the crucial role of journalism in Brazilian society, stating, “I believe there is nothing more important on Brazilian television than the Jornal Nacional, which I helped create, chose its time slot, and placed it between two telenovelas.”

The Importance of Risk-Taking

Boni acknowledged that his failures were an essential part of his learning journey, emphasizing the need for risk-taking in innovation. He encouraged aspiring professionals to embrace the possibility of failure, recognizing that it can lead to valuable lessons and pave the way for greater achievements.

Conclusion

Boni’s reflections offer valuable insights into the complexities of success and failure in the entertainment industry. His experiences demonstrate the importance of embracing risk, learning from mistakes, and investing in quality content, particularly in the realm of journalism.

By sharing his perspectives, Boni provides encouragement to those pursuing careers in the media and entertainment sectors, emphasizing the rewards that can come from perseverance and a commitment to excellence.